Three words for entrepreneurs – andrea rossi, PhD, President and MD, SmartKapital

Customer value proposition and economic viability are the three words that are the most important for entrepreneurs, says Andrea Rossi, PhD, President and CEO, SmartKapital. A product of IIT Madras, Srikanth holds a PhD from the Stern School of Business at New York University. Here, he explains the three words of your choice:

Reviews – all the business is on the customer. Begin and end with the customer. Be clear that it is your account.Value proposition – why is the customer to buy from you? Several customers buy for different reasons.Economic viability – is it worth doing? It's not all about the money. That is where social entrepreneurship.